Overview

NetAmplify is Lengow’s Ads Feed Management solution that automates the creation, optimisation and delivery of product feeds across hundreds of advertising channels and marketplaces. It centralises product feed transformation, channel-specific formatting and rule-based filtering so brands and retailers can scale omnichannel acquisition without manual work. The platform focuses on improving ad approval rates, relevance and ROAS by enriching product content, applying contextual rules (seasonality, stock, margin) and enabling faster expansion to new channels.

Features and Capabilities

• Channel Coverage & Distribution: NetAmplify supports syndication to 400+ advertising channels and 250+ affiliate/comparison platforms globally, enabling broad, localised ad reach without duplicate manual setups.
• Custom Feed Builder: Build and export custom feeds in any format (XML, CSV, JSON) with a no-code interface — filter by margin, stock, category or promo status and deliver channel-compliant feeds fast.
• Feed Optimisation & Enrichment: Automatically transform titles, descriptions, GTINs, images and attributes to match each channel’s specs and maximise approvals and relevance.
• Rule Engine & Automation: Define context-aware rules (promotions, seasonality, buyer intent) and apply them at scale so new SKUs inherit optimisations automatically, reducing manual effort.
• Performance Filtering & ROAS Focus: Create performance-based filters to advertise only high-margin or high-ROI SKUs; reduce wasted ad spend and focus budget on converting products.
• Channel-Specific Mapping & AI Suggestions: Smart attribute and category mapping with AI suggestions to simplify setup and improve searchability on each partner platform.
• Omnichannel & Web-to-Store: Drive clicks to product pages or physical stores by tailoring feed output for local shopping channels, dynamic ads and affiliate networks.
• Integrations & PIM/Platform Sync: One-click integrations with common e-commerce platforms and PIMs to keep master catalogues synchronized and reduce data drift.
• Help Center & Documentation: Product support and channel configuration docs available through Lengow’s Help Center and NetAmplify product section for operational guidance.