Nativo is a software-as-a-service platform specializing in native advertising technology for brands and publishers. The platform leverages machine learning and artificial intelligence to automate the distribution of branded content in a non-interruptive, fully integrated experience within trusted digital environments. Nativo provides advanced direct sales tools, integrated ad formats, and robust analytics to help advertisers and publishers manage, optimize, and measure the impact of their campaigns. The system supports multiple creative formats—including Native Article, Native Video, Native Display, and Native Stories—designed to maximize engagement and performance. Streamlined creative workflows allow for efficient development, sharing, and approval of ad content. Nativo’s analytics suite offers granular insights into campaign health, audience reach, and content engagement, supporting data-driven decision-making for both brands and publishers. The platform is built to address privacy concerns and the evolving digital advertising landscape, including the shift to a cookieless future.

Key Features

Automated Content Distribution Uses AI and machine learning to deliver branded content seamlessly across trusted publisher environments.

• Non-interruptive, integrated ad experiences
• Supports multiple creative formats (articles, video, display, stories)

Advanced Direct Sales Tools Empowers publishers to manage direct-sold campaigns and compete with walled gardens.

• Integrated ad formats for direct sales
• Streamlined creative workflows and approvals

Creative Optimization Enhances campaign performance through automated creative testing and optimization.

• Drag-and-drop creative editor
• Preview and shareable links for client approvals
• Headline and image optimization

Robust Analytics & Measurement Provides comprehensive reporting and attribution for campaigns.

• Unique reach, scroll, and engagement metrics
• Campaign, ad/content, and content variation analytics

Privacy-First Architecture Designed for a cookieless future and compliance with privacy regulations.

• Direct publisher-to-brand relationships
• Data-driven targeting without third-party cookies

Benefits

Improved Campaign Performance Delivers higher engagement and better outcomes for advertisers and publishers.

• Proven ad formats outperform standard display
• Creative optimization increases campaign effectiveness

Operational Efficiency Streamlines campaign management and creative workflows.

• Automated reporting and data integration
• Reduces manual work and technical issues

Deeper Insights Enables data-driven decisions with granular analytics.

• Faster, more detailed reporting
• Proactive issue identification and resolution