Overview

dJAX Native Ad Server is a white-label native advertising platform that inserts content-matching ads into publisher pages and feeds. It is designed to serve native creatives across desktop and mobile, match ad styling to editorial content, support publisher monetization, provide campaign and advertiser management, and include reporting and anti-fraud controls. The product is positioned as part of dJAX’s broader ad-server suite (display, mobile, video, programmatic) and aims to let publishers, agencies and networks run native campaigns while retaining brand and domain control.

**Features and Capabilities **

• **Ad Formats & Delivery: **Supports content-matching native creatives for in-feed and in-page placements across desktop and mobile; integrates into publisher pages to match editorial look and feel.
• **Campaign & Advertiser Management: **Full management console for advertisers, campaigns and creatives; supports multiple advertiser campaigns and scheduling, with admin controls for publisher networks.
• **Targeting & Delivery Controls: **Standard targeting options (geo, device, frequency capping) and delivery pacing to control impressions and campaign pacing.
• **Reporting & Analytics: **Real-time statistics and reporting dashboards showing impressions, clicks, CTR and conversion metrics to assess native campaign performance.
• **Monetization & Mediation: **Works alongside dJAX mediation and exchange features to maximize fill and CPMs; supports sending/receiving inventory to third-party exchanges and ad networks.
• **Fraud Prevention & Credit Controls: **Implements measures such as line-of-credit controls and fraud detection to reduce invalid traffic and advertiser risk.
• **White-Label & Customization: **White-label option for custom domains and branding; script-based integration allowing styling to match publisher editorial templates.
• **Platform Integration & API: **Integrates with the broader dJAX adserver ecosystem (display, mobile, video) and supports API automation for workflows and data pulls.