MX Analytics by Tivian is a market experience analytics solution designed to increase business intelligence by collecting and analyzing customer data. It enables organizations to make informed decisions about products, services, and messaging by understanding customer needs, behaviors, and trends. With MX Analytics, companies gain a full picture of their market landscape, allowing them to personalize content, improve satisfaction, and enhance competitiveness. The platform combines research and operational data in one place, offering dynamic dashboards, forecasting tools, and driver analysis to uncover actionable insights. It supports sophisticated market research projects of any complexity and is part of Tivian’s broader intelligent experience management suite.

Features

• Trend Analysis: Identify and benchmark data trends to extract valuable insights and act on patterns.
• Forecasting Models: Use a wide range of pre-defined models to project trend data into the future.
• Driver Analysis: Discover which factors influence key business KPIs such as Net Promoter Score (NPS).
• Action Management: Provide managers with actionable information to support better decisions and reduce risk.
• Survey Design: Includes dozens of innovative question types and feedback methods to engage audiences and capture insights.
• Automated Segmentation: Segment audiences based on profiles for targeted analysis.
• Comprehensive Data Storage: Store profile information from multiple sources in one centralized platform.
• Unified Data Platform: Combine research and operational data for deeper business insights.
• Dynamic Dashboards & Panels: Adaptable to suit almost any market research project, regardless of complexity.

Benefits

• Improved Market Intelligence: Gain a complete view of customer needs and behaviors to guide strategic decisions.
• Enhanced Customer Satisfaction: Use insights to tailor messaging and product offerings to meet evolving demands.
• Increased Brand Awareness: Leverage data to refine marketing strategies and strengthen brand positioning.
• Efficient Insight Generation: Automate data collection and analysis for faster, more effective decision-making.
• Scalable Research Capabilities: Conduct complex market research with a flexible, adaptable platform.
• Risk Reduction: Empower managers with data-driven insights to minimize uncertainty and improve outcomes.