mViva Data Monetisation

mViva Data Monetisation by Pelatro is a telecom-focused platform designed to unlock new revenue streams by leveraging anonymized customer data. It enables enterprises to build partner ecosystems, deliver targeted campaigns, and engage customers across multiple channels, all while ensuring privacy, compliance, and high data integrity.

Features

• Digital Onboarding: Streamlined partner onboarding with enhanced compliance and cost efficiency.
• Access Management Portal: Allows enterprise partners to perform micro-segmentation using extensive profiling parameters.
• Actionable Dashboard: Provides real-time insights and campaign execution with location-based targeting and reward fulfillment.
• Flexible Billing Models: Supports billing per impression, subscription plans, and custom agreements.
• Secure Settlement System: Integrates with partner systems for seamless financial reconciliation.
• Omni-Channel Engagement: Enables communication across digital, OTT, and conventional channels.

Capabilities

• AI/ML-Driven Analytics: Delivers predictive insights and personalized targeting using advanced algorithms.
• Real-Time Data Enrichment: Combines first-party and third-party sources for high-quality, actionable data.
• Partner Ecosystem Enablement: Facilitates collaboration between telecom operators and external enterprises.
• Privacy and Compliance: Ensures GDPR compliance and robust data protection through anonymization.
• Scalable Architecture: Handles growing data volumes with optimized performance and stability.

Benefits

• New Revenue Streams: Monetizes customer data through strategic partnerships.
• Improved Campaign ROI: Enhances targeting precision and engagement effectiveness.
• Operational Efficiency: Automates onboarding, segmentation, and settlement processes.
• Customer Trust: Maintains privacy and compliance to build long-term credibility.
• Market Differentiation: Offers unique use cases tailored to telecom and banking sectors.