mViva Customer Data Platform (CDP)

mViva CDP by Pelatro is a telecom-aware Customer Data Platform designed to unify customer data across systems, enabling deep insights and personalized engagement. It provides a 360-degree customer view, supports real-time segmentation, and empowers marketers to orchestrate contextual interactions with minimal technical dependency.

Features

• Unified Customer View: Aggregates structured, semi-structured, and unstructured data across telecom and non-telecom sources.
• Telecom-Aware Data Models: Includes off-the-shelf cleansing and correction models tailored for telecom datasets.
• Identity Graphs and Shadow Identities: Supports late binding and multi-dimensional identity resolution.
• Consent Management: Fine-grained privacy controls and governance built into the platform.
• Event-Based Engagement: Triggers personalized actions based on real-time customer behavior.
• Audience Subscription Engine: Enables dynamic targeting based on behavioral and transactional patterns.

Capabilities

• Real-Time Segmentation: Creates behavior-based segments for targeted campaigns.
• Location-Based Targeting: Uses geospatial data for contextual offers and engagement.
• Anonymous User Personalization: Delivers tailored experiences based on browsing behavior.
• Multi-Dimensional Aggregation: Supports roll-ups across time, product lines, customer hierarchies, and enterprise structures.
• Integration Flexibility: Seamlessly connects with internal and external systems to eliminate data silos.

Benefits

• Enhanced Campaign ROI: Improves targeting precision and engagement effectiveness.
• Operational Agility: Reduces reliance on IT through intuitive interfaces and automation.
• Customer-Centric Engagement: Enables personalized experiences across channels and touchpoints.
• Data Governance and Compliance: Ensures privacy-first design with robust consent controls.
• Scalable Intelligence: Supports enterprise growth with modular, high-performance architecture.