ZINFI’s Multi-Touch Campaign Management is a SaaS module within its Partner Marketing Management suite that enables organizations to set up, manage, and customize multi-touch marketing campaigns for and with their channel partners. It provides a drag-and-drop interface to design campaigns that combine multiple tactics—such as email, microsites, web syndication, search, and social media—into coordinated, time-bound workflows. Partners can use pre-configured campaign flows, customize assets, and manage campaign execution, while organizations retain control over visibility, workflow, and asset association. The system supports campaign validation, dynamic forms for lead capture, and workflow automation to streamline execution and reporting.

Key Features

Campaign Setup and Management Configure and manage multi-touch campaigns for partners.

• Drag-and-drop interface for campaign design
• Visibility and access control for campaign components
• Association of multiple marketing tactics (email, web, social, etc.)
• Partner assignment and campaign update capabilities

Multi-Touch Engagement Workflow Orchestrate complex campaign flows with multiple tactics and assets.

• Create and customize multi-tactic, multi-touch drip campaigns
• Define campaign duration and schedule tactics
• Associate triggers and automate campaign steps
• Preview, copy, and launch campaigns

Campaign Customization & Launch Enable partners to adapt campaigns to their needs.

• Select and modify campaign workflows provided by vendors
• Customize marketing assets for co-branded execution
• Integrate dynamic forms for lead capture and data sync
• Support inbound and outbound campaign flows with auto-response logic

Benefits

Streamlined Campaign Execution Accelerate campaign setup and reduce manual work.

• Intuitive drag-and-drop tools speed up configuration and deployment
• Pre-configured workflows reduce complexity for partners

Enhanced Partner Engagement Empower partners to run effective, co-branded campaigns.

• Flexible customization options encourage partner participation
• Centralized management ensures brand consistency and compliance

Improved Marketing ROI Optimize campaign performance and lead capture.

• Automated workflows and triggers ensure timely execution
• Integrated forms and data sync improve lead management