Overview

Multi-Brand Marketplace by CDK Global is designed to drive traffic to an online marketplace where buyers can shop cross-brand inventory and build deals. This solution extends the power of the Omnichannel Storefront across an entire dealer group, enabling a fully interactive marketplace experience. It allows customers to start building car deals online and seamlessly complete them either on the Omnichannel Store page or in the showroom.

Features

Commerce Enabled

• Transform your dealer group site into a fully interactive marketplace. Cross-Brand Inventory
• Allow customers to shop your dealer group’s entire portfolio of cross-brand inventory. More Efficient to Market
• Pool your dealer group’s marketing dollars in one robust automotive marketplace. Fully Loaded
• Comes with everything customers need to begin fully transacting from your group site. Deal-Building Tools
• Empower customers to build their own deal right from your Multi-Brand Marketplace. Multiple Payment Options
• Let customers choose how they want to pay and show them exactly what they’ll owe for their vehicle. Easy Trade Valuation
• Enable customers to get a firm offer on their trade-in vehicle using the Trade Valuation tool or a third-party trade solution. Service and Protection
• Drive more revenue by promoting your service and protection plans throughout the car-shopping experience. Accessorize
• Entice car buyers with add-ons and watch your profits grow. Secure Credit Application
• Enable car buyers to submit an online credit application securely with two-factor authentication.

Benefits

• Increased Profitability: Drive more revenue by pooling marketing efforts and promoting service and protection plans.
• Enhanced Customer Experience: Provide a seamless, interactive car-buying experience across multiple brands.
• Efficiency: Streamline the marketing and sales process by centralizing efforts in one marketplace.
• Flexibility: Allow customers to build and complete deals at their convenience, either online or in the showroom.