The Supermetrics Moz connector is a data integration tool that allows users to automatically pull SEO metrics from Moz into platforms like Google Sheets and Looker Studio. This enables marketers and analysts to centralize, automate, and customize their SEO reporting and analysis workflows without manual data exports or coding.

Key Features

Automated Data Integration Connects Moz with Google Sheets and Looker Studio for seamless data transfer.

• Schedule automatic data refreshes.
• Eliminate manual data exports.

Comprehensive SEO Metrics Access a wide range of Moz SEO metrics and dimensions.

• 15 metrics and 23 dimensions available, including domain authority, page authority, backlinks, and link metrics.
• Supports both URL and link-level data queries.

Custom Fields and Calculations Create custom calculated fields for advanced analysis.

• No coding required.
• Flexible data manipulation within reports.

Template Support Start quickly with pre-built SEO reporting templates.

• Templates for Looker Studio and Google Sheets.
• Track rankings, backlinks, and competitor performance.

API Key Support Use your own Moz API credentials for higher data limits and better performance.

• Fetch more than 200 rows of data.
• Avoid quota issues and improve reliability.

Benefits

Centralized SEO Reporting Consolidate Moz data with other marketing sources for unified analysis.

• Streamlined reporting processes.
• Enhanced visibility across SEO campaigns.

Improved Efficiency Automate recurring SEO data pulls and reporting.

• Save time on manual data collection.
• Reduce errors and improve data accuracy.

Customizable Insights Tailor reports with custom fields and templates.

• Adapt dashboards to specific business or client needs.
• Enable deeper analysis and actionable insights.