Mopinion for Websites is a cloud-based user feedback platform that enables teams to design fully customized on-page feedback forms, trigger them based on user behavior or page events, and analyze both qualitative and quantitative input in real time. It combines survey building, targeting, and AI-supported text and sentiment analytics within customizable dashboards, so product and CX teams can uncover trends and route insights to the right stakeholders via workflows, alerts, and integrations. The platform also offers APIs and native SDKs for deeper integration across digital channels, ensuring consistent feedback collection and governance at scale.

Key Features

Custom feedback form builder Create brand-aligned surveys for websites.

• Drag-and-drop creation with various question types and popular metrics.
• Design and styling to match site branding.

Targeting and triggers Show forms at the right moment.

• Trigger on specific pages, events, or behaviors in the user journey.
• Conditions to reach specific visitor groups.

AI-powered analysis Turn feedback into insights.

• Automated categorization of open-text and sentiment analytics.
• Visualize qualitative and quantitative data to spot trends quickly.

Custom dashboards and reporting Flexible analysis at scale.

• Fully customizable dashboards with free-grid layout, charts, and filters.
• Cross-tabbing, role-based dashboards, and advanced reporting.

Collaboration and action management Route feedback to owners.

• Advanced rulings and routing for alerts; notification streams.
• Roles and rights management for controlled access and governance.

Integrations and data access Connect to your stack.

• Native integrations and webhooks (e.g., Slack, Jira, Google Analytics, HubSpot, Salesforce).
• Full API for import/export of feedback data.

Benefits

Higher response quality and relevance Collect feedback when it matters.

• Behavioral/page-based triggers surface forms contextually.
• Conversational, chat-like forms reduce friction.

Faster insight-to-action Shorten the loop from signal to fix.

• AI categorization and sentiment speed up analysis.
• Automated routing and alerts get items to the right teams.

Scalable governance and visibility Enterprise-ready operations.

• Custom dashboards, roles/rights, and advanced reporting.
• APIs/SDKs and integrations unify feedback across channels.