Mopinion for Email enables teams to embed lightweight surveys directly into emails using an HTML widget, capture reader feedback at scale, and enrich each response with campaign and user metadata passed via URL parameters. Advanced question routing tailors which questions appear based on prior answers, and collected data flows into Mopinion’s analysis environment for customizable dashboards, filtering, cross‑tabbing, and native text/sentiment analytics. Action management features such as rulings, routing for email notifications, multiple‑condition alerts, roles and rights, and notification streams help teams operationalize insights, while integrations and full API access connect feedback to email marketing platforms and CRM systems.

Key Features

Email-embedded feedback widgets Collect feedback directly in email.

• Copy/paste an HTML widget into any email template to start quickly.
• Works across campaign, transactional, and lifecycle emails.

Advanced question routing Personalize the survey flow.

• Show or hide questions based on respondent input to keep forms concise.
• Reduce drop-off by keeping questions relevant.

Metadata via URL parameters Enrich insights for segmentation.

• Pass campaign ID, email address, name, segments, personas, and more.
• Segment analysis by audience and campaign for precise learnings.

AI-powered analysis (Smart Recaps) Accelerate insight discovery.

• AI summarizes and surfaces actionable themes from feedback.
• Native text and sentiment analytics reveal trends and tone.

Dashboards and reporting Analyze at scale.

• Fully customizable dashboards with free-grid layout, filters, and cross‑tabbing.
• Role-based dashboards for different stakeholders.

Action management and alerts Turn feedback into action.

• Advanced rulings and routing for email notifications with multi‑condition alerts.
• Notification stream and roles/rights for governance and follow‑through.

Integrations and API access Fit into your martech stack.

• Integrate with email marketing or CRM tools to enrich campaigns with VoC.
• Webhooks and full API for import/export and automation.

Benefits

Higher engagement and better signal quality Boost response relevance in email.

• Native, embedded surveys reduce friction and increase participation.
• Conditional routing keeps surveys short and contextual.

Deeper segmentation and personalization Understand what resonates with each audience.

• URL-parameter metadata enables campaign-, persona-, and segment-level insights.
• Connects feedback to CRM/ESP for closed-loop improvements.

Faster, repeatable decisions Operationalize VoC for email teams.

• AI summaries and sentiment speed up analysis and reporting.
• Alerts, routing, and roles drive timely action and accountability.