MockShop is a feature-rich visual merchandising software developed by IWD, designed to help retailers plan, execute, and analyze in-store strategies. It enables users to create realistic 3D store environments, automate planogram creation, and deploy merchandising guidelines efficiently. With centralized product data and powerful visualization tools, MockShop enhances collaboration, speeds up execution, and improves retail performance.

Features

• 3D Store Mockups: Drag and drop fixtures and products to build interactive virtual stores.
• Visualize Product Range: Make product data highly visual to plan and manage collections.
• Automatic Product Data Import: Seamlessly integrate product information into the platform.
• Real-Time Heat Mapping: Analyze store layouts and product performance visually.
• Cluster-Based Store Planning: Customize mockups and guidelines by store type or region.
• Automated Planogram Creation: Quickly generate fixture and store planograms with drag-and-drop functionality.
• Merchandising Guidelines Export: Publish directives tailored to store clusters with one click.
• Digital Product Density Testing: Simulate product placement to avoid overstocking and optimize space.
• Integration with IT Systems: Connect MockShop with existing infrastructure for seamless operations.

Benefits

• Time Efficiency: Save up to 80% of time in strategy creation and reduce in-store audit time by 50%.
• Faster Time to Market: Launch products up to 4 times faster than traditional methods.
• Improved Team Productivity: Enhance local visual merchandising operations and communication.
• Enhanced Sell-Through: Increase sales through better stock management and optimized layouts.
• Consistency Across Stores: Ensure brand consistency with centralized guidelines and visual directives.
• Scalable Execution: Easily adapt strategies for multiple store formats and regions.
• Data-Driven Decisions: Use heat maps and performance analytics to refine merchandising strategies.
• Customer Experience Optimization: Design layouts that improve navigation and engagement.