
Mobile & Digital EthnographyIndeemo
AI‑powered mobile ethnography platform capturing real‑world video, diaries & rich context insights.
Vendor
Indeemo
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Product details
Overview
Indeemo is an AI-powered mobile ethnography platform that enables researchers, designers, and insights teams to remotely capture authentic, in-context multimedia content from participants using their smartphones. Through tasks and diary studies, respondents upload video, photo, screen recordings, or text from everyday life. This media is instantly visible to researchers via a dashboard—creating cost-effective, scalable remote qualitative research with enterprise-grade security.
Features and Capabilities
- Recruitment & Onboarding: Offers a global panel of over 3 million participants or allows researchers to bring their own; includes opt-in consent and incentive management.
- Multimedia Diary Capture: Participants use an Instagram-style mobile app to submit video entries, photos, screen recordings or text, in over 25/30 languages across markets.
- Real-Time Dashboard: A Pinterest-style interface shows incoming uploads instantly, enabling fast observation and interaction.
- Interactive Engagement Tools: Researchers can probe uploads via private comments and push notifications to maximize engagement and completion rates.
- Import Mixed-Methods Data: Supports importing interviews or focus groups from Zoom, Teams, or local files into the platform to support multi-method research.
- AI-Powered Analysis: Automated transcription in 30+ languages, keyword tagging, optical character recognition (OCR), generative AI synthesis and highlight reel creation speed up insight discovery.
- Security & Compliance: GDPR compliant, ISO 27001 certified, HIPAA compliant—suitable for healthcare and sensitive research contexts.
- Scalability & Cost Efficiency: Enables studies across multiple markets simultaneously without travel; ideal for longitudinal diary studies that span days to months.
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