Overview

dJAX Mobile Ad Server is a white-label ad-serving platform designed to help publishers, advertisers and agencies buy, sell and deliver mobile inventory. It supports real-time bidding (RTB), mediation across multiple networks, IAB mobile formats and app/web delivery for iOS and Android. The platform includes reporting and fraud-detection tools, frequency capping, targeting (geo, demographic, behavioural) and APIs for integrations, enabling publishers to maximize fill and revenue while letting advertisers manage campaigns programmatically.

Features and Capabilities

• Core delivery & formats: Supports IAB mobile ad sizes, adaptive creatives, HTML/image/MRAID and in-app SDK delivery; serves both mobile web and apps.
• Programmatic & RTB: Real-time bidding engine and DSP/SSP plugins to enable automated buying and selling of inventory in programmatic marketplaces.
• Mediation & fill optimization: Multi-network mediation to route requests across ad networks and maximize fill rate and revenue for app publishers.
• Targeting & audience: Geo, demographic, behavioural and audience targeting to improve relevancy and CPMs.
• Reporting & analytics: Real-time stats, campaign performance dashboards and exportable reports via REST APIs (JSON/CSV/XML).
• Fraud & quality controls: Click/fraud detection, frequency capping and inventory controls to protect advertisers and publishers.
• White-label & multi-tenant: Deployable as a white-label platform with subscription/affiliate management for resellers.
• Integration & extensibility: REST APIs, XML feed support, plugins (e.g., Revive plugins) and support for common ad players and VAST/VPAID.
• Billing & payments: Built-in billing/payment modules for advertisers (credit card / PayPal options) and admin subscription controls.