This integration allows users to fetch time-series events from Mixpanel, such as clicks and page views, directly into Planhat as quantifiable Metrics. The process involves linking Mixpanel events to Planhat's core entities like Companies, End Users, Assets, or Projects. Users can choose to represent this data as Custom Metrics or User Activities within Planhat. The integration supports historical data synchronization back to a specified date and offers auto-creation of End Users in Planhat, along with mapping End Users via Email and External ID. While Mixpanel's API does not provide real-time event streams, Planhat intelligently fetches new event data every 20 minutes to maintain up-to-date insights. Configuration is straightforward for authorized Planhat users via the Integrate tab, with detailed guidance available in the Help Center. Necessary access permissions within Mixpanel are required to establish the connection.

Features & Benefits

• Time-Series Event Fetching: Imports clicks, page views, and other Mixpanel events as time-series Metrics into Planhat.
• Data Linking & Categorization: Associates Mixpanel events with Planhat Companies, End Users, Assets, or Projects as Custom Metrics or User Activities.
• Historical Data Sync: Allows fetching of historical data from Mixpanel back to any specified date.
• End User Management: Supports auto-creation of End Users in Planhat and mapping via Email and External ID.
• Automated Data Updates: Fetches new event streams from Mixpanel every 20 minutes.