Mirakl Ads is a comprehensive retail media solution designed to help eCommerce businesses and marketplaces monetize their premium audiences. It offers a unique platform that caters to both first-party and third-party products, allowing businesses to create new revenue streams through digital advertising. The solution is built to integrate seamlessly with Mirakl Marketplace Platform, offering advanced features such as AI-powered ad relevance, real-time bidding, and a variety of ad formats.

Key Features

Retail-First Solution Optimized for eCommerce and marketplace environments

• Compatible with marketplace, dropship, and first-party assortments
• Factors in multiple sellers, stock levels, and 'buy box' dynamics

AI-Powered Ad Relevance Enhances shopper experience with targeted advertising

• Utilizes Mirakl's proprietary AI based on Target2Sell technology
• Surfaces the most relevant sponsored ads to shoppers

Scalable Retail Media Platform Seamlessly integrates with Mirakl Marketplace Platform

• Embedded in Mirakl back office for easy management
• Automatically discounts ad spend from seller balance

Safe Data Environment Ensures data privacy and sustainable business practices

• Cookieless solution relying on first-party data
• Guarantees a safe environment for retailers and advertisers

Benefits

New Revenue Stream Creates additional profitability from digital advertising

• Monetizes premium e-commerce audience
• Increases returns across various product categories

Enhanced Advertiser Engagement Provides tools for managing diverse advertiser relationships

• Supports self-service approach for long-tail advertisers
• Allows direct management of key advertiser campaigns

Optimized Ad Performance Leverages data for improved advertising strategies

• Offers yield management capabilities for higher returns
• Enables tailored monetization strategies and seasonal planning