Overview

Mintel Purchase Intelligence is a market research tool designed to offer insights into consumer purchasing behaviors. It leverages detailed data to track consumer habits, providing brands with the information they need to understand market dynamics, preferences, and trends. This tool combines Mintel's global expertise in consumer analysis with actionable intelligence to help businesses enhance their marketing strategies, improve product offerings, and adapt to shifting demands. By analyzing large sets of transaction data, Mintel Purchase Intelligence enables companies to make data-driven decisions in real-time, thus giving them a competitive edge in the marketplace​

Features and Capabilities

• Consumer Purchase Insights: Tracks and analyzes consumer spending behaviors to help brands understand what drives purchase decisions.
• Real-Time Data: Provides up-to-the-minute data on consumer trends, offering actionable insights to stay ahead of competitors.
• Customizable Reports: Users can tailor reports to focus on specific consumer demographics, categories, or behaviors.
• Cross-Channel Analysis: Evaluates purchasing patterns across multiple channels (online, in-store, etc.) to offer a comprehensive view of consumer behavior.
• Segmentation: Allows businesses to segment consumers by various attributes such as age, location, and income for more targeted strategies.
• Market Forecasting: Uses predictive analytics to forecast future trends and consumer demands.
• Competitive Benchmarking: Helps brands compare their performance against competitors in the marketplace, identifying areas of opportunity and growth.
• Product and Category Tracking: Tracks specific product categories and market segments to provide detailed insights into consumer preferences.
• Consumer Journey Mapping: Analyzes the entire consumer decision-making process from awareness to purchase, enabling brands to optimize touchpoints.
• Integration with Other Tools: Can be integrated with other Mintel tools and platforms for a more comprehensive view of the market