Overview

Mintel Leap is an AI-powered market research platform that provides brands with instant access to strategic insights. By leveraging advanced AI technology, it simplifies the process of answering critical business questions with real-time, actionable data. Designed to support brands in fast-moving consumer goods (FMCG) sectors, Leap enables quick, evidence-based decision-making, empowering businesses to adapt to market trends and consumer behavior with agility and precision. It enhances traditional market research by reducing complexity and increasing speed, offering customized, AI-driven answers on demand.

Features and Capabilities

• AI-Powered Insights: Delivers real-time, AI-driven market intelligence.
• Instant Data Access: Provides immediate access to relevant research and trends.
• Consumer Trends Identification: Detects shifts in consumer behavior and emerging patterns.
• Customizable Queries: Allows users to tailor searches to specific business needs.
• Automated Reporting: Generates concise, easy-to-interpret reports for strategic decision-making.
• Trend Analysis: Helps brands identify and act on key industry shifts.
• Cross-Industry Application: Applicable across various sectors, particularly in FMCG.
• Global Reach: Offers insights on a global scale, enhancing multinational decision-making.
• Collaborative Tools: Supports team collaboration by sharing insights easily within organizations.
• Competitive Advantage: Assists brands in staying ahead of competitors by anticipating market changes.