Overview

Mintel's Global New Products Database (GNPD) is a comprehensive, industry-leading platform designed to track and analyze global product innovation across a wide range of sectors. By monitoring over 86 markets worldwide, GNPD provides insights into new food, drink, beauty, personal care, pet, health, and hygiene products. It helps businesses identify emerging trends, track product launches, and monitor competitive activity, enabling companies to stay ahead in innovation and strategically position their brands. GNPD is a valuable resource for businesses looking to understand market dynamics and gain actionable insights into consumer behavior and product development.

Features and Capabilities

• Global Product Tracking: Monitors over 86 markets, covering multiple industries.
• Comprehensive Product Categories: Includes food, beverages, beauty, personal care, pet, health, and hygiene.
• Competitive Intelligence: Offers insights into product positioning, marketing strategies, and claims.
• Trend Identification: Helps businesses identify emerging product trends and market shifts.
• New Product Launch Data: Tracks recent product launches, their features, and consumer appeal.
• Advanced Search Filters: Enables detailed product searches based on categories, regions, and other criteria.
• Market Analysis Tools: Provides in-depth analysis of market activity and competitive landscapes.
• Brand Insights: Offers valuable information on brand positioning, messaging, and media strategies.
• Innovative Product Insights: Helps companies benchmark their innovations against global market trends.
• Reporting Tools: Customizable reports to support strategic decision-making and market planning.