Overview

Mintel Global Consumer provides robust data insights into consumer behavior across 36 key markets, accounting for 85% of the world’s GDP. By leveraging a bi-annual survey of 36,000 individuals, this platform helps businesses understand and compare consumer preferences, attitudes, and behaviors. It serves as a valuable resource for identifying emerging market opportunities, optimizing marketing strategies, and informing R&D and product development decisions. The data spans across three major regions: APAC, the Americas, and EMEA, making it essential for global businesses seeking to expand or refine their target markets.

Features and Capabilities

• Comprehensive Market Coverage: Insights across 36 markets worldwide.
• Bi-annual Consumer Survey: Based on responses from 36,000 individuals.
• Cross-Category Trends: Understand advertising effectiveness and consumer behavior trends.
• Consumer Segmentation: Track purchasing habits and consumer influences across categories.
• Global Consumer Insights: Benchmark primary consumer findings for a broader understanding.
• R&D Support: Brainstorm and develop new ideas and concepts based on data.
• Category Performance Tracking: Access data on the performance of individual categories.
• Launch Insights: Inform sales strategies and R&D for new product launches.
• Market Data for Retail Conversations: Support decision-making in category management and retail positioning.
• Creative Campaign Insights: Identify effective advertising campaigns and strategies.
• Actionable Insights: Translate consumer data into actionable business decisions for marketing and sales.