Overview

Mintel Field Services is a cost-effective solution designed to ensure the success of in-store sales and marketing efforts by bridging the gap between theory and real-world consumer behavior. Leveraging a network of over 25,000 field evaluators across 130+ markets, the platform delivers actionable insights into customer preferences, competitive strategies, and store-level performance. From competitor audits to mystery shopping, Mintel Field Services enables businesses to refine strategies, ensure quality standards, and gain comprehensive market intelligence. With tailored project management and online data access, it supports businesses in making informed decisions efficiently.

Features and Capabilities

• **Global Field Evaluators Network: **Access insights from over 25,000 trained evaluators in 130+ markets.
• **Customizable Data Collection Projects: **Design bespoke projects for specific business needs, including audits and assessments.
• **Comprehensive Retail Audits: **Perform competitor, claims, category, and pricing audits for in-depth market analysis.
• **Promotion and Performance Tracking: **Monitor promotional campaigns, customer interactions, and in-store execution.
• **Quality Assurance Assessments: **Evaluate product and service quality through objective field evaluations.
• **Mystery Shopping: **Gain firsthand insights into customer experiences and staff performance.
• **Product Retrieval Services: **Collect and analyze retailer and product-specific information for actionable data.
• **Tailored Data Capture Methodologies: **Employ targeted surveys and tools for precise and meaningful insights.
• **Expert Project Management Support: **Collaborate with experienced project managers to streamline project execution.
• **Online Custom Database: **Access collected data and analysis in real time through a secure online platform.
• **Scalable Solutions: **Flexible services to cater to businesses of varying sizes and requirements.