A single platform for all your research needs

Find answers to questions about consumers, brands, campaigns, and products with MindMiners' consumer insights platform.

What is possible to do

• **Product Development: **Uncover the potential of a product even before its development. Evaluate market viability and understand consumers' needs, desires, and preferences. - Proof of Concept - Packaging Test - Claim Test - Portfolio Test / Product Basket - MaxDiff and TURF - Price Sensitivity Meter (PSM)
• **Consumer Behavior: **Understand, in a deep way, who the consumer of a brand or product is, their habits and preferences to be clear about the buying journey, channels, and opportunities. - Usage and Attitudes (U&A) - Segmentation - Customer Journey - Persona Creation - Decision Tree
• **Customer Satisfaction: **Measure customer satisfaction throughout the purchasing journey to optimize their experience and anticipate behaviors that impact outcomes. - Net Promoter Score (NPS) - Need Gap - Satisfaction
• **Brand strategy and communication: **Map the level of receptivity to campaigns and understand a brand’s performance compared to competitors to identify opportunities and direct marketing efforts. - Brand Heal

Features

• DIY Survey Builder: Create questionnaires using expert-validated templates or custom blocks.
• Exclusive Consumer Panel: Engage with 5M+ qualified Brazilian respondents for targeted insights.
• Real-Time Dashboards: Analyze and filter data instantly with interactive visual tools.
• Behavioral Segmentation: Segment audiences by demographics, habits, and preferences.
• Multi-Format Export: Export results in various formats for flexible reporting and sharing.