The Supermetrics Microsoft Advertising (Bing) connector is a SaaS solution that enables users to automatically extract, centralize, and analyze their Microsoft Advertising campaign data within popular reporting and analytics platforms. It supports seamless integration with destinations such as Google Sheets, Looker Studio, Power BI, Excel, and major cloud data warehouses, allowing marketers and analysts to consolidate campaign metrics, track performance, and generate cross-channel marketing reports without manual data exports or coding. The connector supports 84 metrics and 147 dimensions, and offers custom calculated fields for tailored reporting needs.

Key Features

Comprehensive Data Extraction Automates the transfer of Microsoft Advertising data to various destinations.

• Supports 84 metrics and 147 dimensions for detailed analysis.
• Enables tracking of impressions, clicks, spend, conversions, revenue, and more.

Custom Fields & Calculations Allows creation of custom calculated fields without coding.

• Users can define new metrics directly in the connector interface.

Multi-Platform Integration Connects with a wide range of analytics and storage platforms.

• Compatible with Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Amazon Redshift, Azure Synapse, SFTP, and more.

Prebuilt Reporting Templates Provides ready-to-use templates for quick report generation.

• Templates for campaign performance, budget tracking, and cross-channel analysis.

Secure, Permission-Based Access Requires advertiser campaign manager access and supports multi-factor authentication.

• Ensures secure data connections and compliance with Microsoft Advertising API requirements.

Benefits

Centralized Marketing Analytics Consolidates Microsoft Advertising data with other marketing channels for unified reporting.

• Enables cross-channel performance comparison and holistic campaign insights.

Time Savings & Automation Eliminates manual data exports and repetitive reporting tasks.

• Automates data refreshes and report updates across destinations.

Enhanced Data Accuracy Reduces risk of manual error and ensures up-to-date campaign metrics.

• Data is pulled directly from Microsoft Advertising via official API integration