Mi9 CRM is an integrated customer experience and relationship management solution tailored specifically for retailers. It is part of the Mi9 Retail suite, offering a complete toolkit for building exceptional retail experiences. The platform provides a holistic view of customer behavior and preferences using real-time omni-channel data, enabling personalized engagement and targeted marketing.

Features

• Omni-Channel Customer View: Real-time data integration across channels for a complete understanding of customer behavior, preferences, and profiles.
• Retail-Specific Design: Built to support clustering customers by product categories, shopping behaviors, and demographics.
• Integrated Loyalty Program: Includes a white-label loyalty module with multiple tiers, card types, point events, rewards, and redemption options.
• Marketing Automation: Automates communications and customer service, and alerts stores about upcoming marketing events.
• Campaign Management: Supports multi-channel, multi-stage marketing campaigns with analytics to track effectiveness and refine strategies.
• Cross-Selling & Up-Selling Tools: Targets customers with high buying propensity to improve stock movement and margins.
• Centralized Customer Database: Manages loyalty programs, customer profiles, and engagement history in one place.
• Analytics & Reporting: Tracks campaign performance and customer interactions to optimize marketing efforts.

Benefits

• Rapid ROI: Captures and retains high-value customers, increases basket size and shopping frequency, and boosts loyalty.
• Improved Sales & Margins: Intelligent targeting reduces reliance on markdowns and promotions.
• Enhanced Customer Loyalty: Personalized marketing and rewards programs nurture long-term relationships.
• Operational Efficiency: Automation reduces manual effort and improves store-level responsiveness.
• Data-Driven Marketing: Real-time insights enable precise targeting and continuous campaign optimization.
• Scalable Engagement: Supports retailers of all sizes with flexible loyalty and CRM tools.