Metricool serves as a unified platform designed to simplify, automate, and centralize social media and online advertising tasks for professionals, agencies, and brands. Used by over 2 million users, it addresses the challenge of time-consuming social media management by providing tools for planning, posting, replying, measuring results, and creating reports. The software aims to save time, energy, and resources by consolidating various functions into a single interface, making digital visibility and audience connection accessible for businesses of all sizes and budgets. It supports integration with major platforms like Google, Meta, X, and Pinterest, ensuring adaptability to the evolving digital landscape. Metricool offers a free-forever plan, allowing users to manage a brand, schedule content, publish automatically, and handle messages, with options to upgrade for advanced features like team collaboration, deeper analytics, and API access.

Features & Benefits

• Content Planning & Scheduling
  • Enables users to schedule a month's worth of content, select optimal posting hours and hashtags, and approve scheduled content efficiently.
• Performance Analytics & Reporting
  • Provides intuitive graphs to measure results and allows for the creation of visual reports in just 5 minutes.
• Community & Reputation Management
  • Facilitates replying to comments and messages from all connected social networks in one centralized place.
• Competitive & Influencer Analysis
  • Offers tools to analyze competitors and identify the right influencers for strategic collaborations.
• Advanced Features (with higher plans)
  • Includes capabilities such as adding collaborators with specific brand permissions, access to Looker Studio for in-depth reports, API access, custom report templates, and Zapier integration for workflow automation.
• Cross-Device Accessibility
  • Allows users to manage social media from any device through its desktop version or mobile app.