Merch by ChapsVision is a powerful merchandising software designed to support strategic decision-making in retail environments. It helps businesses optimize shelf layouts, enhance product visibility, and increase market share. Tailored for consumer goods, specialized networks, and pharmacies, Merch empowers merchandising professionals to simulate, analyze, and relay effective shelf strategies. In a competitive landscape where price and promotions are no longer the only levers, Merch enables companies to deliver the right assortment, effective merchandising, and relevant shelf management to reduce stock-outs and improve performance.

Features

• Shelf Simulation:
  • Simulate shelf organization based on consumer decision trees and product performance.
  • Integrate signage, cross-merchandising furniture, and promotional elements.
  • Navigate a 3D representation of the point of sale to visualize consumer experience.
• Performance Analysis:
  • Real-time impact measurement during planogram creation.
  • One-click identification of assortment discrepancies.
  • Compare multiple data sources to refine merchandising actions.
• Strategy Relay:
  • Share layout recommendations with field teams.
  • Customize planograms for local store specifics.
  • Generate personalized presentations with key merchandising elements.
• Integration:
  • Seamlessly integrates with Nomad by ChapsVision, the company’s sales force software.
• User Experience:
  • New tactile ergonomics for sales teams.
  • Multi-market and multi-lingual support.

Benefits

• Shopper Satisfaction: Improved visibility leads to better consumer engagement.
• Efficiency Gains:
  • +30% more plans implemented by sales force.
  • +30 minutes saved per plan development.
• Revenue Growth: +5% additional turnover with optimized merchandising.
• Expertise & Reliability:
  • Over 20 years of experience.
  • Trusted by major brands like Danone Fresh Products France.
• Scalability & Flexibility:
  • Adaptable to various retail formats and geographies.
  • Supports local customization and centralized strategy alignment.