Overview

Meltwater Social Media Publishing is an all-in-one platform designed to help businesses manage and optimize their social media presence. This tool streamlines content scheduling, publishing, and performance tracking across multiple social media channels, making it easier for marketing and PR professionals to maintain a consistent and engaging online presence.

Key Features

• Content Scheduling: Easily schedule posts across various social media platforms using an intuitive content calendar.
• Unified Inbox: Manage all comments and messages from different social media accounts in a single inbox, ensuring timely responses and efficient community management.
• Customizable Workflows: Implement approval processes and assign tasks to team members to ensure quality and compliance before publishing.
• Analytics and Reporting: Access detailed performance reports and dashboards to track the effectiveness of your social media strategy and make data-driven decisions.
• Competitive Benchmarking: Compare your social media performance against competitors to identify strengths and areas for improvement.
• Visual Content Management: Utilize an integrated asset library to store and organize images, videos, and other media assets for easy access and use.
• AI-Powered Assistance: Leverage AI tools to create compelling content and optimize posts for different platforms.