Meltwater Social Media AnalyticsMeltwater
Billions of social media interactions take place every day, and they produce an ocean of social data that has the potential to provide actionable insights for your business - if you know how to find them. Meltwater’s social media analytics tools can help you make sense of all that data.
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Meltwater
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Overview
Meltwater Social Media Analytics is a powerful tool designed to help businesses make sense of the vast amounts of data generated by social media interactions. This platform provides deep insights into both earned and owned social media data, enabling more informed decision-making across various business areas.
Key Features
- Comprehensive Data Analysis: Analyze data from all major social networks, blogs, forums, consumer review sites, and podcasts.
- Real-Time Insights: Access real-time data to stay updated on brand mentions, trending topics, and other relevant keywords.
- Historical Data Access: Utilize a 15-month archive of social media data, including the full X (formerly Twitter) firehose, for year-on-year comparisons and trend analysis.
- Sentiment and Emotional Analysis: Track sentiment and key emotional expressions in social media content to understand public perception.
- Competitive Benchmarking: Compare your social media performance against competitors to identify strengths and areas for improvement.
- Customizable Dashboards: Create and share dashboards with detailed analytics to keep stakeholders informed.
- Audience Insights: Build detailed profiles of target audiences based on specific interests and behaviors.
- Visual Analytics: Use visual enrichments to analyze non-textual content, such as images and videos.