Meltwater PR ReportingMeltwater
Meltwater PR Reporting helps teams easily gain insight into the coverage that’s making an impact, connect the dots between paid, earned, shared, and owned media (PESO), and present findings in an easily digestible format.
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Meltwater
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Overview
Meltwater PR Reporting is designed to help PR and communications professionals measure the impact of their media efforts and demonstrate ROI. This tool integrates data from paid, earned, shared, and owned media (PESO) to provide comprehensive insights and easily digestible reports.
Key Features
- Comprehensive Media Coverage: Track media exposure across various channels, including online news, social media, print, and broadcast.
- Real-Time Dashboards: Utilize interactive dashboards to gain real-time insights into media trends and themes.
- Sentiment Analysis: Analyze the tonality of media coverage to understand public perception of your brand.
- Share of Voice: Compare your media coverage against competitors to gauge your market presence.
- Custom Scoring: Define and apply custom scoring criteria to measure the impact of specific media mentions.
- Automated Reports: Generate presentation-ready reports with a single click, saving time and resources.
- Heat Maps: Visualize media coverage distribution by geography to identify key markets.
- Social Media Metrics: Measure social media reach and engagement to understand the impact of your social media efforts.