Overview

Meltwater AI is an integrated AI layer across Meltwater’s media, social and consumer intelligence suite that uses proprietary data structuring, domain-grounded LLMs and specialized AI assistants (for example Mira/Mira Companion and Discovery AI Assistant) to surface insights, explain spikes in coverage, automate writing tasks, and speed workflows like media monitoring, influencer discovery, PR outreach and social publishing. The platform emphasises data safety, certifications, and ethical AI governance while delivering automated alerts, contextual explainers, and generative content tools embedded where users already work.

Features and Capabilities

• Core AI & Data Foundations: Meltwater’s AI builds on two decades of structured media data, combining enrichment and domain expertise to ground LLM outputs and improve relevance for PR/marketing workflows.
• Mira Companion / Conversational Assistant: A chat-first assistant that appears inside the platform to answer queries, craft searches, and guide users through analyses — reducing the learning curve for Boolean and platform navigation.
• Discovery AI Assistant / Spike Analysis: Automated detection and explanation of unusual volume or sentiment spikes, with causal analysis and recommended next steps so teams can act faster.
• AI Writing & PR Assistant: Generative writing tools for press releases, pitches and social copy that suggest tone, structure and edits while integrating source context.
• AI Search Creation & Query Guidance: Chatbot-trained search help that crafts and refines searches, improving precision for monitoring and research tasks.
• Sentiment, Emotion & Contextual Analysis: Multi-layered sentiment and emotion detection with contextual “explainers” and AI-generated insight cards for reporting.
• Smart Alerts & Daily Digests: Real-time alerts for conversation shifts, brand sentiment spikes and high-impact posts plus AI daily digests summarizing key drivers.
• Influencer & Visual Search: AI-assisted influencer recommendations, image-based creator discovery and suggested campaign matches to speed influencer research.
• DALL·E Image Generation in Publishing: Integrated image generation (DALL·E) inside the Publish workflow to create quick visual assets from text prompts.
• Reporting & Content Clustering: AI-created contextual analysis cards, content clusters and AI tags to speed report generation and surface hidden themes.
• Governance & Certifications: Emphasis on responsible AI: ISO 42001 / ISO 27001 / ISO 27701 certifications and published ethical AI principles to support safe deployment.