mediasmart is a unified programmatic advertising platform designed to integrate consumer journeys across screens. It empowers advertisers to deliver synchronized, measurable, and privacy-compliant campaigns across mobile, Connected TV (CTV), and Digital Out-of-Home (DOOH) channels. With global reach and advanced targeting capabilities, mediasmart helps brands maximize awareness, engagement, and ROI through scalable omnichannel strategies.

Features

• Connected TV Sync
  • Harmonize CTV ads with household devices.
  • Drive app downloads and enhance brand engagement.
  • Create synchronized cross-screen experiences.
• Impactful Mobile Ads
  • Access broad mobile inventory via programmatic buying.
  • Reach users across multiple publishers.
  • Deliver dynamic and interactive ad units.
• Drive to Store with Incrementality
  • Use location insights to build relevant audiences.
  • Target users at the right time and place.
  • Ensure privacy compliance in audience creation.
• DOOH with Audience Sync
  • Connect DOOH ads with mobile and CTV campaigns.
  • Create unified messaging across channels.
  • Enhance consumer journey continuity.
• Scalable Omnichannel Targeting
  • Integrate mobile, CTV, and DOOH into one strategy.
  • Leverage interactivity, storytelling, and measurability.
  • Optimize campaigns with real-time data.
• Advanced Console Features
  • Manage campaigns via UI or API.
  • Access real-time ad viewability metrics.
  • Streamline operations with powerful tools.
• Verified Partners
  • Integrated supply partners for global mobile reach.
  • Data, tracking, and creative optimization support.
  • Ensure brand safety and fraud prevention.

Benefits

• Global Reach: Tap into unparalleled mobile inventory through direct programmatic integrations.
• High Engagement: Deliver captivating ad units tailored to diverse audiences.
• Privacy Compliance: Build audience segments using location data in a compliant manner.
• Brand Safety: Protect brand reputation with verified ad quality and fraud detection.
• Real-Time Optimization: Use data-driven insights to enhance campaign performance.
• Unified Strategy: Create seamless consumer journeys across screens and formats.