MediaRadar 360 (formerly Vivvix 360) is a next-generation marketing intelligence platform designed to support the entire advertising ecosystem. It delivers always-on insights that empower brands, agencies, publishers, platforms, and consultancies to make smarter decisions, optimize media strategies, and drive competitive advantage. Built on the largest creative and campaign library in North America, MediaRadar 360 enables users to track market shifts, uncover new opportunities, and stay ahead of trends.

Features

• Advertising Intelligence: Access to millions of creative assets and campaign data across 100+ media channels.
• Competitive Intelligence: Understand competitors’ media mix, investment strategies, and creative direction.
• Commercial Intelligence: Analyze market dynamics and identify new players and growth channels.
• Creative Intelligence: Leverage trends from millions of creatives to inform strategy and engagement.
• Market Intelligence: Real-time insights into industry shifts and media spend.
• Political Ad Intelligence: Specialized data on political advertising trends.
• Prospecting & Sales Enablement: Tools for strategic planning, targeted prospecting, and data-backed pitches.
• Custom Reports: Includes MediaWatch® Streaming TV Report, Investment Blueprint 2025, and Future Titans reports.

Benefits

• Boost ROI: Understand competitors’ strategies to optimize your own media investments.
• Win More Deals: Publishers and platforms gain strategic insights for more effective sales pitches.
• Stay Relevant: Millions of creative assets make users instant experts in creative strategy.
• Efficiency: Streamline prospecting and planning with granular insights.
• Confidence in Decision-Making: Make informed decisions with comprehensive market data.
• Scalability: Suitable for organizations of all sizes and industries.
• Client Testimonials: Users report improved efficiency, better prospecting, and more effective selling.