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MediaCentralAvid Technology

MediaCentral is a unified news and media production platform that streamlines the entire production workflow, enabling dispersed teams to create better content faster, deliver to more outlets and devices, and maximize the value of their media

Vendor

Vendor

Avid Technology

Company Website

Company Website

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Product details

MediaCentral is a unified news and media production platform that streamlines the entire production workflow, enabling dispersed teams to create better content faster, deliver to more outlets and devices, and maximize the value of their media

Key Features

Collaboration

  • Connect news teams everywhere to create the best content with ease.Story-centric approach to news production
  • Instant sharing of media and knowledge
  • Customizable workflows

Content Creation and Delivery Power workflows to produce for any platform.

  • Enhanced audio capabilities for searching, browsing, and editing content
  • AI-accelerated publishing of breaking news to digital platforms
  • Single unified interface for all operations

Media Management Advanced access controls and super-fast searching capabilities.

  • AI-powered phonetic search
  • Detailed permissions management and media protection
  • Advanced AI metadata enrichment and search
  • Integrated storage

Innovation Gain agility to address the changing media landscape.

  • AI-enhanced workflows for optimized operations
  • Flexibility to use preferred tools
  • Capability to evolve workflows and transform business

Scalability Flexibility to build and adjust as needed.

  • Open platform for powering unique production workflows
  • Deployment options: on-premises, cloud, or hybrid configuration
  • Confidence in scaling operations

Benefits

Improved Efficiency Streamline the entire production workflow.

  • Accelerated content turnaround
  • Collaboration from any location
  • Creation of better content faster

Enhanced Flexibility Adapt to changing media landscape and business needs.

  • Customizable workflows
  • Choice of creation tools
  • Scalable solution

Increased Reach Deliver content to more outlets and devices.

  • Multi-platform content production
  • AI-accelerated publishing to digital platforms
  • Maximized value of media assets