Overview

Meltwater Media Monitoring is a unified media-intelligence solution that aggregates and analyzes mentions from online news, social channels, print, broadcast and podcasts to deliver timely insights for PR, communications and marketing teams. The platform tracks keywords and topics, surfaces spikes and sentiment changes, and produces shareable reports and dashboards to support brand reputation, competitive benchmarking and crisis detection.

Features and Capabilities

• Coverage & Sources: Comprehensive ingestion across online news, global editorial outlets, social channels, TV & radio, print and podcasts to ensure broad visibility and context for mentions.
• Real-time Alerts & Spike Detection: Automated alerts for sudden surges in conversation or critical mentions so teams can react quickly to emerging issues.
• Advanced Search & Boolean Queries: Flexible keyword and Boolean search builder for precise monitoring of brand, product, competitor, campaign and topic mentions.
• AI-driven Analytics & Insights: Natural language processing for sentiment, topic clustering, and trend detection to surface the most relevant signals from large volumes of data.
• Custom Dashboards & Reporting: Configurable dashboards and exportable reports for stakeholder updates, executive summaries, and campaign measurement.
• Media & Influencer Context: Enrichment that links mentions to author, outlet, reach metrics and influencer data to assess impact and prioritize outreach.
• Broadcast & Print Monitoring: Tracking and transcription/metadata for TV, radio and print coverage in addition to online and social sources.
• Crisis Management Support: Tools to quickly assemble coverage timelines, sentiment over time, and shareable briefings for response teams.
• Collaboration & Workflow: User roles, shared dashboards, and commenting/assignment features to centralize team workflows around media intelligence.
• Scalability & Data Access: Enterprise-grade dataset volumes, APIs and export options to integrate monitoring into broader analytics or BI workflows.
• Training & Onboarding Resources: Product tours, tutorials and support resources to help teams build searches, create reports and interpret analytics.
• Regulatory & Data Integrity Focus: Emphasis on data coverage integrity and provenance to support reliable measurement and benchmarking.