Onclusive offers a Media Impact Analysis service that helps organizations understand, analyze, and improve their communication campaigns across various media channels. The service evaluates the impact of media relations activities for consumer and corporate communications, issue management, crisis management, and reputation management.

Key Features

Comprehensive Media Analysis Analyzes press, broadcast, online, and social media to assess impact

• Discovers stories influencing the audience
• Identifies themes driving positive and negative coverage

Brand Impact Metrics Reveals actionable insights about media activity

• Understands stories influencing audience and content impact on sentiment
• Identifies impactful publications and authors for the brand

Media Coverage Tracking Provides in-depth analysis of media profile

• Tracks position relative to competitors and wider media landscape
• Builds understanding of media coverage drivers and reputation influencers

Benefits

Improved Communication Strategies Helps organizations refine their media relations approach

• Measures outcomes of activities, not just outputs
• Identifies effective strategies and areas for improvement

Data-Driven Decision Making Enables informed choices based on comprehensive analysis

• Assesses messages and sentiment in each piece of coverage
• Measures impact against key performance indicators