Overview

Meltwater’s Media Database is a global media-contacts and relationship-management solution that helps PR and communications teams discover, engage and measure interactions with journalists, editors, influencers and news desks. It centralizes GDPR-friendly contact information, offers advanced search and filtering for hyper-targeted outreach, enriches contact profiles automatically, and integrates outreach, wire distribution and measurement into a single workflow to streamline PR operations and demonstrate earned-media impact.

Features and Capabilities

• Discovery & Search: Advanced search lets users find contacts by publication, role, recent articles, keywords, location and beats — enabling hyper-targeted PR lists and topic-based journalist discovery.
• Contact Enrichment & Maintenance: Automated profile enrichment and continuous refreshing of records reduce stale data, with contextual profile details (recent work, beats, contact preferences) to improve reach relevancy.
• GDPR & Compliance: Database access is presented as GDPR-friendly contact data, supporting compliant outreach workflows and regional privacy considerations.
• Engage & Pitch: Tools to compose, personalize and send pitches (including AI-assisted draft generation), manage inboxes/conversations, and collaborate on outreach across teams. Integration with press distribution/wire services is available for guaranteed newsdesk pickup.
• List & Contact Management: Import existing lists, create and manage media lists, maintain private contacts, and segment outreach with list-management features for campaign organization.
• Measurement & Reporting: Measure engagement with shared content and earned coverage; campaign analysis and reporting surface which contacts engaged, coverage outcomes, and PR performance metrics.
• Contextual Insights: On-profile context (recent articles, social signals) and filterable activity history help craft more relevant outreach and follow-ups.
• Workflow & Collaboration: Shared inboxes, conversation history, and team-collaboration features enable coordinated pitches and record-keeping across PR teams.
• Training & Support: Product training playlists and help resources, including instructional videos and documentation, support onboarding and best practices.