Onclusive's Media Analytics Platform is a comprehensive suite of tools designed to measure and analyze the impact of earned, owned, and social media performance throughout the consumer journey. The platform combines media monitoring, analytics, and PR measurement capabilities to provide actionable insights for PR and marketing professionals.

Key Features

Media Monitoring and Analysis Identifies topics, trends, and opportunities across various media channels

• Real-time alerts for brand mentions, competitors, and industry news
• Coverage across multiple social media platforms including Twitter, Facebook, Instagram, YouTube, TikTok, and Reddit

PR Analytics and Measurement Provides tools to analyze the quality, resonance, influence, and bottom-line impact of media coverage

• Power of Voice™ metric for measuring brand authority against competitors
• PR Attribution™ for demonstrating the real impact of earned and owned media on website traffic and conversions

Sentiment Analysis Utilizes NLP and AI to deliver automated insights on media coverage tone

• Multilingual support for over 100 languages
• AI-powered social media sentiment analysis across multiple channels

Reader Engagement and Brand Impact Measures the true impact of promoted articles on audience engagement and brand perception

• In-depth engagement metrics including time on page, average attention, and scroll depth
• Real-time survey results to understand article impact on brand sentiment and consideration

Customizable Reporting Offers bespoke reporting capabilities for creating presentation-ready insights

• Customizable templates for regular reporting cycles
• Real-time data refreshing for up-to-date actionable insights

Benefits

Data-Driven Decision Making Enables PR and marketing teams to make informed strategic decisions

• Identifies high-performing content and impactful publications
• Uncovers less obvious stories and authors driving bottom-line impact

Improved Campaign Optimization Provides insights for refining and targeting future campaigns

• Tracks social media trends, influencers, and sentiment
• Measures campaign performance and justifies future suggestions

Comprehensive Media Impact Assessment Offers a holistic view of communications activity across various channels

• Measures the impact of earned, owned, and social media
• Demonstrates the value of PR efforts to key stakeholders