Overview

Medallia Video is an end-to-end video research solution designed to capture, analyze, and share consumer insight videos on a single platform. It enables organizations to extract valuable insights from video content, enhancing customer and employee experience feedback. By integrating video questions into surveys, Medallia Video captures significantly more information compared to traditional text responses, providing a deeper understanding of customer sentiments and behaviors.

Features and Benefits

Video Capture and Analysis

• Capture video responses directly or import existing video/audio content.
• Integrate with Zoom to capture feedback from virtual focus groups and interviews.
• Automatically transcribe and analyze video content for sentiment, facial emotion, and object recognition. Centralized Video Asset Management
• Create a centralized library for all video assets, accessible across the organization.
• Timestamp and transcode uploaded content for easy navigation and analysis. Enhanced Feedback Integration
• Integrate video questions into Medallia surveys to capture richer feedback.
• Review video and transcriptions alongside other feedback for a comprehensive view. Advanced Analytics
• Use text analytics to uncover topics, themes, and sentiment from video transcripts.
• Identify key themes, patterns, and trends within video content to inform decision-making. Market Research Capabilities
• Conduct remote market research with ease, leveraging video intelligence technology.
• Compile and share video showreels with stakeholders to drive intelligent action. User Experience Insights
• Collect and analyze user experience data at scale.
• Pinpoint moments that matter by analyzing reactions caught on video. Real-Time Insights
• Transform research findings into actionable insights in real-time.
• Gauge marketing effectiveness by capturing and analyzing respondent reactions to advertisements.