Overview

Medallia Digital Experience Analytics (DXA) is designed to provide comprehensive visibility into every user's digital experience. This platform automatically scores every online interaction, uncovering the biggest opportunities to improve digital presence, strengthen customer relationships, and generate more revenue. By leveraging AI and machine learning, Medallia DXA helps organizations understand and act on the experience of every digital visitor, ensuring consistent and exceptional digital experiences at scale.

Features

Digital Experience Score (DXS)

• Automatically scores every online experience on a scale of 0-10.
• Analyzes key pillars of digital experience: frustration, engagement, navigation, technical, and form. Session Replays
• Provides screen recordings of online visitors to uncover the root cause of anomalies.
• Helps visualize exactly how and why customers behave in certain ways. Heatmaps
• Visualizes on-page user behavior to increase engagement and conversion.
• Identifies areas of high interaction and potential issues. Customer Journeys
• Tracks the exact paths users take and evaluates their online experiences.
• Provides insights into customer behavior at every step of their journey. Real-Time Actions
• Triggers live chat or engagement surveys based on digital behaviors.
• Provides customers with the exact content and support they need, when they need it. Behavioral Intelligence
• Analyzes aggregate customer data to create smarter segments.
• Helps re-engage customers with the right content, promotions, and messaging.

Benefits

• Visibility: Offers 100% visibility into every digital customer experience.
• Actionability: Provides actionable insights to improve digital presence and customer relationships.
• Efficiency: Streamlines the process of identifying and resolving digital experience issues.
• Customer Satisfaction: Enhances customer satisfaction by addressing issues in real-time and providing personalized support.
• Revenue Growth: Identifies opportunities for revenue growth by prioritizing the most impactful areas for improvement.