Measured Platform empowers marketing teams to validate, reallocate, and grow media investments with confidence. Built for enterprise teams, it combines testing, modeling, optimization, and benchmarking into one connected system. Measure. Test. Optimize. Repeat. This approach helps brands reduce waste, grow more efficiently, and turn media performance into tangible business results.

Powered by triangulation, the platform merges three signals to provide the most accurate, decision-ready view: causal testing to prove what’s really working; modeling to scale insights across the full media mix; and ad platform data to capture real-time granularity. Together, these signals reduce guesswork and bias, enabling faster, more reliable decisions that align with strategic goals.

Backed by AI and machine learning, each solution is enhanced to save time and sharpen decisions—supporting everything from test design to budget planning—so teams can focus on action rather than analysis. The platform is designed for impact by measurement experts and is used by leading brands to drive incremental growth.

Features & Benefits

• Incrementality Testing: Run scientifically sound lift tests to isolate true media impact and separate signal from noise.
• Media Modeling: Use causally calibrated models to simulate outcomes, optimize budget, and explain performance at scale.
• Media Plan Optimizer: AI-powered planning that allocates budget for maximum incremental impact across all channels and conversion points.