mDSP is an intelligent mobile programmatic platform developed to drive full-funnel business growth across the iOS and Android ecosystems. It offers holistic mobile marketing solutions that help brands acquire new users, retarget existing ones, and prioritize incremental lift. With inclusive access to all traffic and attribution sources, mDSP empowers marketers to optimize performance in a privacy-first era.

Features

• Full-Funnel Marketing
  • Supports both user acquisition and retargeting strategies.
  • Optimized for performance across the entire customer journey.
• Incrementality Focus
  • Prioritizes incremental lift to ensure campaigns drive net new value.
  • Measures true impact beyond last-click attribution.
• Cross-Device Attribution
  • Links CTV exposure to mobile installs and purchases.
  • Enables synchronized storytelling across screens.
• Programmatic Precision
  • Real-time activation and AI-led optimization.
  • Supports vernacular targeting and cultural relevance.
• Omnichannel Reach
  • Access to mobile, CTV, and other digital inventory.
  • High ad completion rates (95%+ on CTV).
• Privacy-First Architecture
  • Built to comply with evolving data privacy regulations.
  • Ensures secure and ethical data usage.

Benefits

• Scalable Growth: Designed to support performance marketing at scale across mobile and CTV.
• Measurable Impact: Focus on incrementality ensures campaigns deliver real business value.
• Cross-Screen Continuity: Seamless user experiences across devices improve engagement and conversion.
• Localized Relevance: Vernacular and culturally nuanced targeting enhances campaign effectiveness.
• Real-Time Optimization: AI-driven insights and automation improve ROI and reduce waste.
• Festive & Seasonal Readiness: Tailored solutions for high-impact periods like holidays and sales events.