MAXQDA is a comprehensive software solution for qualitative and mixed methods research. It allows researchers to import, organize, code, and analyze a wide variety of data types—including text, audio, video, images, surveys, and social media content—on both Windows and Mac. The platform supports advanced coding, retrieval, transcription, and visualization, and includes AI-assisted features for transcription and data analysis. MAXQDA is suitable for academic, scientific, and professional research projects, supporting methodologies such as grounded theory, content analysis, and mixed methods approaches.

Key Features

Comprehensive Data Import and Management Import and organize data from multiple sources.

• Supports text, PDF, audio, video, images, spreadsheets, web pages, emails, bibliographical data, YouTube comments, and Tweets.
• Organize materials in groups, link quotes, and collaborate with team members.

Advanced Coding and Retrieval Mark and retrieve relevant data segments efficiently.

• Use codes, colors, symbols, and Emojis for data marking.
• Drag & drop coding and automatic coding for keywords.
• Powerful search and retrieval tools for coded segments.

Memo and Idea Management Capture and manage research insights.

• Attach memos to any project element.
• Memo Manager and search function for instant access.

Audio/Video Analysis and Transcription Analyze media files directly or via transcripts.

• Code audio and video without prior transcription.
• Extended transcription tools with adjustable speed and foot pedal support.

AI Assist Leverage AI for transcription and analysis.

• Automatic transcription in multiple languages.
• AI-driven summarization and subcode suggestions.

Quantitative Text Analysis Combine qualitative and quantitative approaches.

• Visual text exploration, vocabulary, and content analysis tools.
• Dictionary-based coding and frequency analysis.

Mixed Methods Integration Link qualitative with quantitative data.

• Integrate demographic variables and perform statistical comparisons.

Visualization and Theory Testing Visualize data and test hypotheses.

• Generate visualizations and export for reports.
• Use MAXMaps for mapping and QTT workspace for theory development.

Export and Interoperability Share and reuse research data.

• Export projects or results to formats like Excel and Word.
• REFI-QDA standard support for interoperability with other QDA software.

Multilingual Support Analyze data in any language.

• Unicode support and multilingual user interface.

Benefits

Streamlined Research Workflow Efficiently manage all stages of qualitative and mixed methods research.

• Centralizes data import, coding, analysis, and visualization.
• Facilitates collaboration and sharing among research teams.

Flexibility and Scalability Adaptable to various research designs and data types.

• Supports diverse methodologies and data sources.
• Expandable code systems and customizable workflows.

Enhanced Analytical Power Combines manual and AI-assisted tools for deeper insights.

• AI-driven features speed up transcription and coding.
• Quantitative and qualitative tools in one platform.

Improved Data Presentation Professional visualization and export options for reporting.

• Visualizations and mapping tools enhance result communication.
• Exports compatible with standard office and QDA formats