MAXQDA Analytics Pro is a desktop application that extends MAXQDA’s qualitative analysis capabilities with a comprehensive statistical module. It allows researchers to perform both qualitative and quantitative analyses within a single environment, supporting mixed-methods research workflows. Users can analyze qualitative data, run advanced statistical tests, and visualize results, all while integrating datasets from Excel or SPSS formats for seamless data compatibility.

Key Features

Stats Module Integration Advanced statistical analysis within qualitative research

• Perform statistical calculations on qualitative project data
• Integrate and analyze datasets from Excel and SPSS

Descriptive Statistics & Visualization Summarize and visualize data

• Generate frequency charts, customizable graphs, and tables
• Calculate mean, standard deviation, variance, quartiles, median, and range

Group Comparison & Advanced Tests Examine relationships and differences

• Use crosstabs, grouped bar charts, and ANOVA
• Conduct t-tests, Shapiro-Wilk test for normality, and calculate effect sizes (Cohen’s d, Hedges’ g)

Survey Data Analysis Handle complex survey structures

• Analyze multiple response and matrix questions
• Create combined results tables and stacked bar charts

Cluster Analysis Identify patterns and groupings in data

• Use Euclidean and block distance measures
• Visualize cluster distances and typology tables

Correlation Analysis Explore relationships between variables

• Calculate Pearson’s r and Spearman’s Rho
• Select and filter cases directly from visualizations

Scale, Compute & Recode Custom variable and scale creation

• Calculate Cronbach’s alpha for reliability
• Recode variables and compute new ones using mathematical operators

User-Friendly Output Viewer Streamlined reporting and export

• Export tables and charts to an integrated output viewer with one click
• Easily transfer results to reports and presentations

Benefits

Integrated Mixed-Methods Workflow Combine qualitative and quantitative research seamlessly

• No need to switch between different software for analysis
• Supports complex research designs and methodologies

Enhanced Data Insight Deeper understanding through statistical enrichment

• Quantify qualitative findings for evidence-based conclusions
• Visualize and interpret data more effectively

Flexible Data Handling Work with diverse data sources and formats

• Import/export with Excel and SPSS
• Filter and segment data for targeted analysis

Efficiency and Usability Streamlined analysis and reporting

• Intuitive interface for both qualitative and quantitative tasks
• Output viewer simplifies result management and reporting