Matomo is a web and app analytics solution designed for teams that prioritize accuracy. Unlike other analytics platforms that may provide estimates, Matomo aims to deliver precise answers by tracking 100% of available traffic. It emphasizes data ownership and privacy protection, allowing users to maintain full control over their data, ensuring compliance with regulations like GDPR and CCPA. Matomo can be used without requiring user consent, offering an ethical alternative to platforms that may use data for their own purposes. The platform offers features such as Google Analytics Importer, enabling users to import historical data directly into Matomo. It allows secure tracking of personal data in accordance with privacy laws, a feature not available in Google Analytics. Matomo provides 100% accurate data through comprehensive reporting without data sampling, facilitating impactful decision-making. Being an open-source platform, it offers transparency and security, tested by a community of contributors. Matomo imposes no data limitations, providing unlimited websites, users, and segments, along with unlimited data storage. Matomo's user-friendly interface allows easy navigation and faster access to data. It offers a comprehensive range of features that provide actionable insights and a complete picture of customers. The platform is customizable and extensible, allowing users to tailor it to their specific needs. Support from Matomo experts is available to guide users on how to best utilize the platform.

Features

• Google Analytics Importer Import historical Google Analytics data directly into Matomo.
• Tracking personal data Securely track personal data in accordance with privacy laws.
• 100% accurate data Make impactful decisions based on 100% accurate reporting without data sampling.
• Open source Minimize risk with a secure, transparent platform thoroughly tested by contributors.
• No data limitations Get an unlimited number of websites, users, and segments with no limitation on data storage.
• Easy to use Easily navigate through a user-friendly interface to get the data needed, faster.
• Enhanced insights The comprehensive range of features gives actionable insights and a complete picture of customers.
• Adjust to your needs Matomo can be customized and extended to meet every need.
• Support Matomo experts will save time and money by providing guidance on how best to use Matomo.