Melissa MatchUp is a comprehensive data deduplication service designed to combat the problem of duplicate records in databases. It employs intelligent parsing capabilities and advanced fuzzy matching techniques to identify and merge even the most difficult-to-spot duplicate records across domestic and international addresses. MatchUp improves data quality, reduces waste, and enhances the ability to gain a single, accurate view of customers.

Key Features

Intelligent Parsing Understands and parses components of domestic and international addresses

• Utilizes deep domain knowledge of international address formats
• Applies advanced fuzzy matching techniques

Fuzzy Matching Algorithms Employs over 20 algorithms to identify non-exact matching duplicate records

• Matches similar records quickly
• Dedupes databases efficiently

Global Support Handles international data with country-specific parsing

• Supports 46 countries, including Canada, Germany, U.K., and Australia
• Interprets diacritic equivalents and differently spelled keywords

Benefits

Improved Data Quality Eliminates duplicate records for a cleaner database

• Reduces waste and inefficiencies
• Provides a single, accurate view of customers

Enhanced Customer Insights Enables better understanding of customer relationships and needs

• Supports creation of golden records for a single customer view
• Facilitates householding and corporate family grouping

Cost Reduction Eliminates unnecessary multiple mailings to the same household or business

• Cuts down on wasted print, production, and postage costs
• Improves overall marketing efficiency