Marketscape Connect provide healthcare organizations with a unified platform to connect their Electronic Health Record (EHR) systems with Trella's Marketscape CRM. This integration aims to deliver clinical connectivity and greater visibility to sales and marketing teams, enabling them to access timely and meaningful insights from their source of truth for market, referral, and sales data. The solution allows for real-time tracking of referral stages, from pending to discharge, offering complete visibility into team performance and the ability to attribute referrals to specific marketing tactics, representatives, and activities. By combining EHR referral data with Trella's integrated market data, organizations gain a holistic view of referral sources and trends, optimizing for better outcomes in a value-driven landscape. The platform is designed to be a central hub for innovation and insight, supporting post-acute care organizations in driving success through expert-led content, webinars, and real-world strategies. It offers a mobile-first CRM integrated with market intelligence, providing an integrated source of truth for sales strategy, execution, and performance measurement. Key functionalities include viewing performance insights, structuring daily activities, tracking sales rep activity completion, ensuring appropriate visit frequency based on account ranking, and real-time ROI tracking for referral sources. Testimonials highlight increased productivity, positive impacts on referral relationships, and improved organizational visibility.

Features & Benefits

• Clinically Connect Sales & Marketing: Integrates EHR platforms with Marketscape CRM to provide patient data to sales and marketing teams.
• In-depth Referral Insights: Offers a unified source of truth for market, referral, and sales data to provide timely and meaningful insights.
• Measure Referral & Admission Totals: Captures referral stages in real-time and provides complete visibility into team performance.
• Attribute Referrals to Tactics: Enables attribution of referrals to reps, branches, and activities to assess sales and marketing effectiveness.
• Holistic View of Referral Sources: Combines EHR referral data with integrated market data for a comprehensive understanding of referral sources and trends.
• Real-time ROI Tracking: Monitors the return on investment for new and current referral sources.