Marketplace

A HIPAA-certified, first-of-its-kind healthcare professional (HCP) data marketplace enabling pharma brands and agencies to explore, test, and activate premium HCP audiences and advanced data/tech integrations—without long-term commitments.

Features

• Centralized access to premium HCP audiences from multiple data and technology partners
• Ready-to-activate integrations for seamless DSP onboarding and campaign execution
• Transparent pricing and audience sizing for informed decision-making
• Pay-as-you-go, commitment-free model with no long-term contracts
• HIPAA-certified platform ensuring controlled access and compliance
• Smart insights via transparent reporting to compare partner performance

Capabilities

• Enables exploration and activation of new HCP segments before committing to full campaigns
• Supports integration with key DSPs (e.g., MiQ DSP) for extended media access and measurement
• Facilitates onboarding of third-party data/tech solutions in one centralized ecosystem
• Allows partners to propose custom or niche segments tailored to specific campaign goals
• Offers advertiser-managed workflow with Marketplace Admin review for activation
• Provides billing by CPM only upon segment activation in live campaigns
• Maintains data freshness—segment updates managed by individual data partners

Benefits

• Accelerates campaign planning and execution through pre-tested audience segments
• Improves targeting precision by leveraging niche, partner-sourced HCP data
• Reduces risk and cost via pay-for-performance and no upfront investments
• Ensures compliance and data quality with HIPAA and secure data handling
• Supports better vendor evaluation with transparent metrics and reporting
• Grants flexibility to request or integrate new data segments as needed
• Enhances omnichannel reach and engagement via seamless DSP integrations