Supermetrics Marketo Connector is a SaaS solution that enables users to extract data from Marketo and move it into analytics, BI, and reporting tools such as Google Sheets, Excel, Power BI, Looker Studio, BigQuery, Snowflake, and more. It automates the retrieval of detailed marketing metrics and lead activities, supporting data-driven insights and reporting without manual exports or custom coding.

Key Features

Multi-Destination Data Integration Connect Marketo to a wide range of destinations.

• Supports Google Sheets, Excel, Power BI, Looker Studio, BigQuery, Snowflake, Azure Synapse, Amazon Redshift, S3, and more.
• Enables automated, scheduled data transfers.

Comprehensive Data Coverage Access detailed Marketo marketing and lead data.

• 28 metrics and 158 dimensions, including activities, leads, email open and click rates.
• Supports a wide range of Marketo activity types (e.g., email sends, opens, clicks, form fills, webinar interactions).

Custom Fields and Calculations Create tailored metrics without coding.

• Users can define custom calculated fields directly in the connector interface.
• No need for manual data manipulation post-export.

Pre-Built Templates Accelerate reporting setup.

• Ready-made templates for common reporting needs.
• Quick start for new users.

Secure and Scalable Enterprise-grade permission and authentication.

• Requires secure API authentication with client ID, secret, and Munchkin ID.
• Admin-level permissions and user role management in Marketo.

Benefits

Automated Reporting Streamlines the process of moving Marketo data into reporting tools.

• Reduces manual effort and eliminates repetitive exports.
• Enables frequent and reliable updates for dashboards and analytics.

Enhanced Marketing Insights Facilitates advanced analysis of marketing campaigns and lead behavior.

• Access to granular activity data supports better decision-making.
• Enables cross-channel and cross-platform reporting.

Flexible and Customizable Adapts to varied business needs and reporting environments.

• Works with a broad range of BI and storage platforms.
• Custom fields and templates allow for tailored reporting.