Overview

Olo Marketing is a comprehensive multichannel marketing platform specifically designed for restaurants. It empowers brands to inspire loyalty by delivering personalized guest experiences at scale. By leveraging holistic guest data from across the restaurant tech stack, Olo Marketing helps brands identify and incentivize ideal guest behaviors, driving guest lifetime value (GLV). This platform is essential for restaurants aiming to enhance their marketing efforts, improve guest engagement, and achieve profitable growth.

Features

Seamlessly reach and engage guests

Do more with less using robust segmentation and hyper-relevant messaging to decrease guest acquisition costs and improve guest frequency and retention.

• Build real-time, customizable segments to tailor messaging to guest behavior
• Launch captivating email, SMS/MMS, and push notification campaigns from one dashboard
• Leverage generative AI to quickly craft engaging brand-aligned copy
• Create lookalikes of high-GLV guests to reach and convert new audiences

Analyze actionable guest insights

Unified campaign and guest survey analytics make it easy to evaluate the effectiveness of marketing messaging and measure what is impacting guest satisfaction.

• Optimize marketing campaigns to the brand touchpoints that drive GLV
• Measure orders and sales lift with automated email campaign reporting
• Learn what is inspiring guest activity with on-demand engagement and deliverability reporting
• Fuel growth and take action to prevent churn using machine-learning-powered predictive analytics

Learn and improve with campaign data

Orchestrate elevated guest journeys using prebuilt and customizable marketing automations that deliver the right message, at the right time, on the right channel.

• Develop custom campaigns for each guest based on their unique behavior—no SQL required
• Architect guest journeys using a guided automation builder or our library of prebuilt automations
• Capture guests’ attention with dynamic content personalization
• Create cohesive local marketing campaigns across all of your locations

Proactive reputation management

Monitor, identify, and resolve guest issues across all locations before they negatively impact sales and your brand’s reputation.

• Actively solicit feedback using automated guest surveys
• Use AI-powered sentiment analysis to understand brand favorability
• Identify areas where additional store training and resources are needed
• Capture first-party data by adding an email or SMS marketing opt-in checkbox on Olo-powered forms