Overview

Mirabel’s Marketing Manager is an integrated audience-development and marketing automation platform designed primarily for publishers and media organizations. It combines CRM, email marketing, landing page and form builders, advanced segmentation and lead scoring, website visitor tracking, workflow automation, analytics and reporting, and a prospecting database — all to help marketing teams grow subscriber lists, run targeted campaigns, and drive advertising and subscription revenue.

Features and Capabilities

• Email Marketing & Deliverability: full email builder with branded templates, scheduling, segmentation and built-in address verification and spam scoring to improve deliverability and engagement.
• Landing Pages & Forms: drag-and-drop landing page and form builders with mobile preview and conversion tracking to capture leads and subscriptions.
• CRM Integration: integrated CRM functionality that syncs with Mirabel’s other platforms to centralize contacts, subscriptions, and customer data.
• Segmentation & Prospecting Database: segmentation engine allowing precision targeting by over 75 properties and access to a prospecting database for list growth.
• Website Visitor Tracking & Lead Scoring: track visitor behavior, email opens, and content interest, then score leads for sales follow-up and campaign optimization.
• Workflow Automation & Sequence Workflows: automated sequences and workflows for drip campaigns, subscriber onboarding, re-engagement, and event triggers.
• Analytics & Reporting: campaign and audience analytics with customizable reports to measure campaign ROI, subscriber growth, and advertising performance.
• Integrations & Zapier Support: prebuilt integrations and Zapier connectivity to link with forms, CRMs, and other marketing tools for flexible automations.
• Mobile App / Access: mobile app presence for on-the-go access to key functions and dashboards.
• Publisher-Focused Tools: features and templates tailored to publishing workflows such as newsletter signups, media kit forms, event registrations, and subscription flows.